The first 100 customers are acquired through a coordinated motion combining:

• founder-led sales,
• AEs with incumbent LOS customer relationships,
• consistent LinkedIn thought leadership,
• operator-focused community building at a local level, and
• high-density industry conferences where buyers already congregate.

Leveraging existing relationships as a force multiplier

The founding team brings deep, pre-existing relationships across non-bank lenders, community banks, credit unions, and private credit operators from prior lending technology and marketplace experience.

Conferences as a primary GTM channel

Target conferences

• AAPL, NPLA, IMN, LeverageCon, Servicing Rights Spring and Winter, BiggerPockets
• Regional private lender conferences
• Construction lending tracks at mortgage and banking conferences

Conference strategy

• Attend conferences as a panelist / speaker
• Prioritize meetings, dinners, and small roundtables over booths
• Use conferences to:
  • accelerate trust,
  • compress sales cycles,
  • deepen community relationships

Post-conference follow-up converts warm conversations into pilots within 10-40 days.

Sales motion

Founder-led sales